Join us next Friday and stay ahead of the curve…
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Recent advances in shoe technology have sent records tumbling. Learn how with insights into the fascinating technology and engineering that can be applied to your feet from our new lead sponsor, adidas running.
Global Product Manager for adizero racing footwear, Sam Truax, will be joined by the history experts from adidas HQ to dive into the archive to discover how spikes have evolved since the first adidas running spike was manufactured almost 100 years ago.
Then stay ahead of the curve with sneak previews of the new and improved ranges that are in production for spring/summer 2025.
The session will be topped off with an interactive athlete Q&A by brilliant Olympic 800m runner and BMC member, Alex Bell.
